Investing Between the Lines: How to Make Smarter Decisions By Decoding CEO Communications, by L. J. Rittenhouse

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Investing Between the Lines: How to Make Smarter Decisions By Decoding CEO Communications, by L. J. Rittenhouse

Investing Between the Lines: How to Make Smarter Decisions By Decoding CEO Communications, by L. J. Rittenhouse


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Investing Between the Lines: How to Make Smarter Decisions By Decoding CEO Communications, by L. J. Rittenhouse

Recommended reading in Warren Buffet’s 2013 Shareholder Letter

Investing Between the Lines introduces a revolutionary method for evaluating the financial integrity of a company. You don’t need special access to “insider” information or a degree in accounting to figure it out. In fact, the secret is right in front of you―in black and white―in the words of every shareholder letter, annual report, and corporate correspondence you receive.

Too often, corporate executives and investment professionals are expected to deliver short-term results. As a result, they are compelled to turn to accounting techniques and unclear language to meet these expectations.

In Investing Between the Lines, L.J. Rittenhouse lays out her time-tested approach for recognizing at-risk businesses before trouble hits. This is the same method she used to predict the collapse of Enron and the fall of Lehman.

From comparing the statements of Ford, GM, and Toyota to revealing why FedEx and Wells Fargo have been so successful, Investing Between the Lines shows that Rittenhouse’s system is one of the most powerful tools a corporate leader or investor can have. Once you learn the clues to decode CEO communications, you will be able to invest between the lines―to figure out exactly what a company’s CEO is or isn’t telling you.

Whether you’re a professional investor, a new shareholder, or a CEO who wants to improve how your company communicates, Investing Between the Lines is one of the best investments you’ll ever make.

“Rittenhouse is still on the side of the angels.”―WARREN BUFFETT, Chairman and CEO, Berkshire Hathaway

“Tremendous! Investing Between the Lines is destined to become a classic in showing how candor is the language of trust and how trust is the basis on which companies ultimately succeed.”―STEPHEN M. R. COVEY, author of the New York Times and #1 Wall Street Journal bestseller, The Speed of Trust, and coauthor of Smart Trust

“Before investing only by the numbers, read Investing Between the Lines. In it, L.J. Rittenhouse makes a compelling case that CEOs’ words matter too.”―JAMES HESKETT, Baker Foundation Professor Emeritus, Harvard Business School, and author of The Culture Cycle

“An intriguing read that gets to the heart of the 21st-century leadership challenge―the need for leaders to candidly build and earn the trust of their stakeholders in an enduring way.”―DOUGLAS R. CONANT, Former President, CEO, and Director of Campbell Soup Company and New York Times bestselling author of TouchPoints

“This book is the Rosetta Stone for investors and the high-water mark for CEOs.”―DAVID CHILDERS, CEO of Compli, Inc., and Director, Society of Corporate Compliance and Ethics

“L.J. Rittenhouse reports on over a decade of research analyzing executive communications and finds leadership clues that reveal the true values of a corporate culture which, in turn, determine performance.” ―LOUISE M. MORMAN, Executive Director, Lockheed Martin Leadership Institute, Miami University

Product details

Hardcover: 304 pages

Publisher: McGraw-Hill Education; 1 edition (January 8, 2013)

Language: English

ISBN-10: 0071714073

ISBN-13: 978-0071714075

Product Dimensions:

6.2 x 1.1 x 9.3 inches

Shipping Weight: 1.2 pounds (View shipping rates and policies)

Average Customer Review:

4.3 out of 5 stars

43 customer reviews

Amazon Best Sellers Rank:

#284,317 in Books (See Top 100 in Books)

L.J. Rittenhouse drives home the point that the CEO's annual letter to shareholders provides important insights into the company's historical performance and future outlook. The book is chock full of examples - many of which are well known corporate failures - where the clues to future problems might have been ferreted out by a careful reading of the preceding annual letters. LJR offers a methodical approach for evaluation those annual letters (which is also the basis of her consulting and advisory business). Although some of her analysis leaves you wondering whether it has benefited substantially from hindsight, the book is well worth reading by those who are looking for the clues to future company (and stock price) performance.

This is a book that is designed to convey investing fundamentals. I work in finance as an investor and have read all of the mainstream investing books, including "The Intelligent Investor." Investing books can be dense, but I found that "Investing Between the Lines" did a great job of conveying the necessary information without over complicating it. The chapters are laid out and organized well making the book easy to reference back to. It is also a quick read; I was able to get through the entire book on a domestic plane ride.

Very good book, full of insights. The book presents a method of linguistic analysis of CEO letters to shareholders. The method helps assess CEO character and fits nicely into the five C's of credit analysis. I suppose the same method can be used to assess any statements made by executives, i.e. newspaper interviews or statements during conference calls. My only question is how to code it so that the computer does all the work, otherwise reading and interpreting the CEO letters will require a lot of highly skilled effort and therefore very high costs.

Great insights! Rittenhouse has done great research which we can all learn from. My key criticism is that the discussion of her CEO letter scoring techniques are spread throughout the book, and are not summarized in any one place. It would take days or weeks of study for anyone to be able to replicate her technique. The book will not be enough for you to do this at home.

Very informative with excellent content. Intend to use some of what was presented in my own routine.

Great book. Gets one thinking while reading investment information.

Disappointingly there is little to take away from this book that is of practical value to the professional or part time investor. The author failed to link any of the subject matter to delivering more successful investment outcomes. In fact, the book was so poorly connected to enhancing investment outcomes that the author discredits what should otherwise be an important component of investment analysis. Further undermining the credibility of the author were some blatant and basic errors - see the erroneous definition of 'book value' on page 77. Lastly and as others have pointed out, the book reads more like an advertising piece for the author's real business as the reader is bludgeoned on just about every page by the constant reference to his business. Do not waste your time with this book.

So many books have been written on how to analyze a company, but so few have been written on how to analyze the person in control of a company. Investing Between the Lines solves that problem and provides readers with a comprehensive system to analyze management using CEO communications. I highly recommend this book to anyone looking to make smarter and better informed investment decisions.

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