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The Business of Fitness: Understanding the Financial Side of Owning a Fitness Business, by Thomas Plummer
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Noted industry founder, consultant and personal training expert Thomas Plummer puts his 26 years of experience into this all-encompassing resource on the business side of fitness. In sixteen chapters Plummer identifies five core topics that are crucial for those beginning a new fitness business or looking to build an existing business. In logical, easy-to-understand and apply language, Plummer covers such critical subjects as levels of maturity, building renewals and member retention, price structures, financial problem solving, reports and profit centers, business plans and strategic planning, as well as working with accountants, building premium programs, and much, much more. Large format with nearly 400 pages of information!
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Product details
Paperback: 392 pages
Publisher: Coaches Choice; 1st edition (June 1, 2003)
Language: English
ISBN-10: 1585188530
ISBN-13: 978-1585188536
Product Dimensions:
8.2 x 1 x 10.5 inches
Shipping Weight: 2.8 pounds (View shipping rates and policies)
Average Customer Review:
4.8 out of 5 stars
14 customer reviews
Amazon Best Sellers Rank:
#302,120 in Books (See Top 100 in Books)
I am starting a World Gym in New England. Although there were only 2 reviews for this book (very good reviews I might ad), they both hit home with me. One of which was the Drapers' comments. Their gyms have an excellent reputation and seeing them praise this book was enough for me (no, I have never met the Drapers and do not kow them). About me: I have a BS and an MBA (majoring in Entrepreneurship) from a top business school in MA. Therefore, I have a good knowledge base of finance, marketing, and more. I also have very good managerial skills from my profession as a Project Manager and beleive I have good common sense. I read this book cover to cover. I learned something on just about every page. This book will take you from setting up pre-opening sales to having very specific checks and balances after the business is open. In addition, this book provides a full drawn out plan for you. I cannot praise this book enough. Although I have not put the teachings of this book to use, I found all of the teachings VERY informative and VERY sensible! Buy this book if you're opening a gym or have had a gym for a number of years. Well worth the $!!!!!
This is a very in-depth book, but the material is slightly dated. The fundamentals in the book are still timeless but things like taking a full page out in the yellow-pages might not be relevant anymore.The book is really easy to understand and follow - I'm definitely going to use the material in the book to guide decisions when opening a gym.
Thomas Plummer literally saved our gym business, more than once in fact. My husband and I have been around gyms for over 60 years between us, but that doesn't mean we know how to make the business end work, so when a friend recommended we take a Plummer weekend seminar, we took the plunge.Six months and a bunch of changes later, we went back for more. A year later, we went to his week-long business school, and the following year we sent our staff to his weekend seminar.Five years have passed and we're now selling our gym. One of the first things we did was get the new buyers to schedule themselves into a Plummer seminar. While they're waiting for one to hit the calendar, I ordered a copy of "The Business of Fitness." One of the new partners is so caught up in it he can barely sleep. The other partner's getting anxious to learn this material, so much that I had to come back and order a second copy.Good thing. The first copy is highlighted in yellow, scribbled on and too dog-eared to share anyway!If you're in the gym business and want to know how to compete with the big guys down the street, get a copy today and read it this weekend. No kidding!Laree DraperDave Draper's World Gym Santa Cruz
This book has inspried me to go on and open my own fitness center. Written in text book style, it's easy to read and loaded with great, useful information that will make opening a center easier. In addition, it has practical information for the business to be finanacially successful and have longevity. I recommend this book for anyone who is thinking of this business opportunity.
Well written and interesting
Everything you need to know about starting your own gym. The book is gold.
Thanks
Even though I was not impressed right in the beginning, I somehow liked it after going through the entire book
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